lucha lords

Art & Culture of LA’s Underground Lucha Libre

Overview

Lucha Lords as they call themselves, are a group of Los Angeles natives dedicated to documenting and promoting the art and culture of underground lucha libre in the area.

project goal

Create promotional materials inspired by their layered stencil-graffiti style branding for use on the web, social media, and events.

My role

Logo treatment, business cards, flyers, posters, hang tags for merchandise, copywriting

Hang tags were unique to each mask and provided a brief history on each wrestler.